I find the leaders other firms can't reach.
The best executives are not applying. They are already winning somewhere else, and they will only move for the right seat and the right reason. Reaching them is the entire job. It is the one I have done for 26 years, and the reason 300+ leaders sit where they sit today.
C-suite and senior leadership across finance, accounting, and human resources. CFOs, Chief People Officers, VPs of Finance, Controllers, and the leaders directly beneath them.
Mid-market and private equity backed companies, typically in Southern California, where one hire genuinely changes the trajectory of the business.
Contingency search rewards speed. Retained search rewards accuracy. When you are filling a seat that shapes your culture, your numbers, and your next five years, you do not want the fastest resume. You want the right person, found deliberately.
Decide. We define the seat, the mandate, and what success looks like in year one.
Schedule. I map the market and reach the people who are not looking.
Commit. A shortlist you can actually choose between, with honest assessment on each.
Transform. Support through offer, close, and the first ninety days.
Many of my searches are confidential, for the company, the candidate, or both. Discretion is not a feature I advertise. It is the baseline.
Every conversation is confidential. Every search is personal.
© 2026 Cathy Trinh. All rights reserved.
Executive Search. Advisory. Speaking.